Content Writer
About the Role
We are looking for a Content Writer who can explain real estate simply and engagingly. You will write website copy, blogs, brochures, and project descriptions that inform readers, build trust, and encourage them to reach out. Good writing is a big part of how people decide whether to trust a brand, and you will play a key role in that.
This role is for someone who enjoys research as much as writing. You will learn about Gurugram neighborhoods, upcoming infrastructure, market trends, and buyer needs, and then turn that knowledge into content that is useful and easy to read. You will work closely with our SEO team, designers, and social media team to make sure every piece supports a clear goal.
We are not looking for fancy words or long sentences. We want clear, natural, and honest writing that sounds like a real person wrote it. If you love storytelling, care about accuracy, and enjoy seeing your words help people make good decisions, we would be glad to have you on board.
You will work with a team that values good writing, gives clear briefs, and respects your time. You will also have the chance to learn about SEO, marketing, and the real estate industry, which can open the door to wider content and strategy roles in the future.
Key Responsibilities
- Write website pages, blogs, brochures, and project descriptions in a clear, natural, and engaging tone that matches our brand voice.
- Research Gurugram locations, market trends, infrastructure updates, and buyer interests to create useful and accurate content.
- Follow SEO guidelines and work with the SEO team to improve search visibility through well-structured and keyword-aware writing.
- Edit and proofread all content carefully before it goes live, checking for grammar, facts, tone, and consistency.
- Write email campaigns, social media captions, ad copy, and video scripts when the team needs support.
- Create guides, comparisons, and answers to common buyer questions to help visitors understand the property-buying process.
- Work with designers and video editors so that written content fits well with visuals and layouts.
- Update older content regularly so that it stays fresh, accurate, and useful for readers and search engines.
- Keep a content calendar, plan topics in advance, and deliver pieces according to agreed deadlines.
- Take feedback positively and revise quickly while keeping writing quality high.
- Make sure all content follows legal and ethical standards, and avoid exaggerated or misleading claims about projects.
- Build a simple style guide for tone, spelling, and formatting so that all writing across the company feels consistent.
Requirements
- 2+ years of experience in content writing, preferably in real estate, lifestyle, or related fields.
- Excellent command of English with strong grammar, vocabulary, and storytelling skills.
- Basic understanding of SEO and keyword-based writing, including headings, meta descriptions, and internal linking.
- Ability to meet deadlines and handle multiple topics at once without losing quality.
- Strong research skills and the habit of checking facts before publishing anything.
- A portfolio or writing samples that show a range of styles, from blogs to website copy to short promotional content.
- Comfort using tools such as Google Docs, Grammarly, and basic SEO tools to improve your work.
- Knowledge of Hindi writing is a plus, along with curiosity about the real estate market and how buyers think.
- A calm and open attitude towards edits, feedback, and changing priorities.
