Performance Marketer

About the Role

We are looking for a seasoned Performance Marketer who can turn ad spend into quality leads. You will plan and manage paid campaigns across multiple platforms, always keeping a close eye on cost, lead quality, and real sales outcomes. This is a senior role with significant responsibility and a direct impact on our business growth.

You will own the full paid marketing funnel, from planning campaigns and creating audiences to testing creatives and tracking results. You will work closely with the sales team to understand which leads turn into site visits and bookings, and you will use that knowledge to improve targeting and spend. Your decisions will be data-driven, supported by a strong understanding of how real estate buyers think and behave.

We want someone confident managing large budgets, comfortable with experiments, and honest about results, whether good or bad. If you enjoy solving growth problems, love digging into numbers, and want to work closely with leadership on shaping our marketing strategy, this role offers real ownership and room to grow.

You will have management’s trust, a meaningful budget to work with, and the freedom to build the paid marketing function the way you believe it should be run. We value clear thinking, steady execution, and people who take responsibility for results.

Key Responsibilities

• Plan, launch, and optimize paid campaigns on Google, Meta, YouTube, and other digital platforms to generate high-quality real estate leads.
• Manage budgets carefully and keep cost per lead and cost per booking under control while maintaining lead quality.
• Test creatives, audiences, ad copy, and landing pages continuously to improve campaign results and reduce wasted spend.
• Share clear performance reports and insights with leadership and sales teams weekly and monthly.
• Set up and maintain accurate conversion tracking using tools such as Google Tag Manager, Google Analytics, and platform pixels.
• Work closely with the sales team to review lead quality, understand feedback, and adjust targeting based on actual sales outcomes.
• Collaborate with designers, video editors, and writers to create ad creatives that are attractive, honest, and effective.
• Work with the web team to improve landing page speed, layout, and forms so that more visitors turn into inquiries.
• Study competitor ads, market trends, and platform updates to find new opportunities and avoid common mistakes.
• Plan and manage remarketing and lookalike audiences to reach people who have shown interest in our projects.
• Guide and mentor junior team members or agencies on campaign execution and performance review.
• Make sure all ads follow platform policies, legal guidelines, and brand standards.

Requirements

• 5+ years of experience in performance marketing, with strong exposure to real estate lead generation or similar high-value industries.
• Proven record of managing large ad budgets with measurable returns and clear improvement in lead quality.
• Strong command of Google Ads, Meta Ads, analytics, and conversion tracking.
• Analytical mindset with the ability to make quick, data-backed decisions.
• Experience working with CRM data and connecting campaign performance to actual bookings and revenue.
• Good understanding of funnels, landing pages, audience targeting, and creative testing.
• Excellent communication skills and the ability to explain strategy and results to senior leadership in simple terms.
• Strong ownership, honesty in reporting, and a willingness to take responsibility for both wins and learnings.
• Comfort working with tight timelines during project launches and the ability to stay calm when numbers change quickly.